Automotive e-mail marketing automation continues to be one of the most effective online marketing strategies for used car dealerships. Nearly 75% of adults say that email is their preferred method of communication as of May 2018. We help our used car dealerships to take advantage of this trend by creating introductory email templates for their new customers, follow-up email templates and employ some of the best e-mail marketing automation strategies for used car dealerships. Our expertise in strategy, messaging, creative, subject line and copy development guarantees that you’re going to sell more used cars with our full-service E-mail Marketing Automation solutions.
SRP is the virtual equivalent of a shopper driving by your dealership and a VDP is the virtual equivalent of somebody coming in off that street and saying, “I want to take a closer look at that car.” Can you imagine running your dealership without knowledge of the drive by’s or walk-ins? Well, if you don’t know SRPs and VDPs you’re missing the virtual equivalent of these two critical pieces of information.
10,000 What? Oct 27, 2009 | Home | 20 comments On October 20th I posted Incoming wake up call. In this posting I spoke about dealer Keith Kocourek’s impressive jump in used car market penetration relative to his competition. Just in case anyone thinks that improvement happens by accident, below I ...